Ode to the armchair (found in that sort-of well known coffee place)

I have decided to admit the unpopular.
I like Starbucks. Not just the coffee, but the vibe, the lifestyle… the whole marketing kit and caboodle. I am a marketers dream customer.
My coffee addiction aside, the reason why I decided to come here today comes down to the chairs. The big, comfy armchairs. Wide backed, plump cushions [...]

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Starbucks and the Four Horseman

If you ask many folks from the states living in Buenos Aires the imminent coming of Starbucks at Alto Palermo (the first Starbucks in Argentina) is a hearkening to the end of the world. Something about an apocalypse, hell freezing over and a lot of naysayers already singing its doom. I’m not so sure. Coffee [...]

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